Valley Speed Shop
Create a logo reflecting the the custom auto industry and its target market, people who love speed.
Logo
“ I want it simple. Something classic looking. I want to make hats, stickers and shirts with this logo.”
Resulting in a trustworthy fast paced shop sign and identity. The business owner gained 3 jobs and 290 followers in first month.
Originally starting with a concept of automotive parts or racing culture, the most impactful choice was the fastest looking typeface in a clean environment. Displaying speed and simplicity.
Process
Quick script paired with long tracking and a small icon to create a simple but memorable logo.
Final
