Kochergen Farms Composting
Marketing Graphics
Use postcards, public advertising strategies, and merchandising to increase website traffic and generate leads.
“Let’s create a piece of art that people want to hang up in their office or on their fridge, something that has a link to our website.”
The website received +144% visitors, -23% bounce rate, and received 48 requests for quotes.
The postcard was sent to over 1000 homes in the Fresno county area.
Inspired by early 20th century agricultural posters with chunky and offbeat text alongside a hand painted scene.
Process
Final
Here are the two sides of the USPS-compliant postcard.
This is a rendition of an ad which was run in the Fresno Bee for several weeks after creation.
Newspaper Ad
Using the new assets from the painting in an apparel web based marketing, and poster campaign reinforces brand identity and cohesion.
Apparel, Web Advertising & Posters
