Tensar
Digital Marketing, Layout Design, Graphic Design, Motion Design
Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
STORY: I create graphics and animations for the marketing team. Maximizing engagement through visuals constructed specifically for target market.
Using brand guidelines I was tasked with conceptualizing Google, Facebook, and Linkedin Ads. In order to lean into the changing of seasons, the concept of a hard hat amongst the snow/rain over a Geogrid was chosen. Finally, using after effects, I added falling rain and snow to create eye catching GIFs which could also be used on Google Ads.
Digital Marketing Ads
Distributor Banners
Banner design for the physical distributors of Tensar Geogrid products.
Part of showing a physical product in a graphic element is grasping the true 3D nature of the product in space. For this, using Blender, I modeled the key Geogrids sold by Tensar to create a technical illustration view of the products. Expanding on the brand guideline vocabulary, I have since added these models to several other projects.
3D Model Creation
The following are client and customer facing informational flyers which I not only designed the 2D but 3D elements as well.
Information Design
Doing trade shows and marketing in person is a big thing for Tensar. This requires that there are physical banners. For the following, I was asked to design using the same style and approach that I had used when I created the above.
Event Signage
Here are still graphics and animated GIFs that I created for another one of Tensar’s marketing campaigns.
Digital Marketing Ads
During the holidays, the team wanted to add a Santa email animation in Spanish and English to their customers. The following was created in Illustrator and After Effects.
Email Animations
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