Stampede Cocktail Club
Art Direction, Layout Design, Graphic Design, Typography, Illustration
Tools
Procreate, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Indesign
Visually driven by the intrigue of sci fi and fantasy movies and culture, the owner of Stampede wanted to develop a graphic novel-esk story of the adventures of a kidnapped pup, turned cyber dog, as he tries to return to his home.
Winter Menu
Process: I began this project with illustration. Pen and paper is a great way to get ideas out. The owner of the bar originally wanted the main character, a cartoonized version of his dog, to have attitude and be participating in all sorts of illicit and illegal activities. Hence, the first two pages: smuggling drugs through a columbian airport and shooting JFK.
Process Continued: After an incident in which a political figure was assassinated in real life, it was decided that we would scrap the first rendition and focus purely on epic adventures. An illustrated page on one side of the book and unique fonts with illustrated versions of the drink on the other. Given there would be a lot of visual weight, I decided to keep certain visual elements consistent so the customer could focus on the story and not have to search to hard for their cocktail. They would intuitively trust the menu to keep a consistent language throughout, no matter how crazy it was.
Process Continued: The serif font I selected for this page was intended to evoke a sense of ancient greek stone etching paired with a softer global font which would then be a stringer throughout the menu tying every unique page together aesthetically. With the first page done I repeated this process for all of the pages. Note: not all pages are shown on this site.
Result: The menu was released the first day of December 2025. It was very well received. Multiple people have asked to buy the menu to take home. Interaction between customers is often seen as people laugh and point out their favorite aspects of the menu. Boosting interaction and social exchange was the part of the goal of this bar menu and that was successfully achieved.
For the New Year Stampede is known for always coming up with delicious NA cocktails so everyone can have fun, and not just those who drink alcohol. Reflecting this, we wanted to create a menu which was interesting to look at and bombastic. We decided to make a menu which was a study of fonts, loud yet balanced.
Non Alcoholic Menu
Here are a collection of posters and social media posts which have been used by the bar that I have created. There are several different versions of some, which are different concepts for the same events. This social media creation is day-to-day work as opposed to the menus which come around every six months or so.
Posters & Social Media Posts
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