CMC
Ebook Design, Layout Design, Graphic Design, Digital Marketing
Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign
STORY: Contract designer embedded across Commercial Metals Company and its subsidiaries Tensar, Geopier, and InQuik. Responsible for the creative output of the marketing team — managing concurrent projects with stakeholders across marketing, product, and engineering simultaneously.
CMC is a Fortune 500 infrastructure company operating across the United States and internationally. The work spans every format: digital advertising, large-format print, executive presentation design, editorial publishing, 3D product visualization, and motion graphics. The common thread is translating complex technical and organizational information into clear, compelling visual communication for audiences ranging from field engineers to C-suite executives.
Inquik is one of CMCs products. In order to educate customers about the advantage of the product, I was tasked with creating a digital book. The following was designed in Illustrator, Photoshop and put together in Indesign.
Marketing Ebook
The following are Google ads which I made to promote the ebook and also promote CMCxNJ DOT and CMCxTX DOT.
Digital Marketing Ads
Designed the CMC Global Leadership Summit brand identity from scratch — event logo, typographic system, and the full suite of supporting assets. Then built and delivered the executive presentation system used by senior leadership on stage in San Antonio.
The presentation system had to do something difficult: translate complex organizational messaging — strategy, performance, direction — into a visual narrative that landed clearly in a large-format live event context. Slides that work on a laptop screen fail on a 20-foot stage. The system was built for the room, not the file.
Slides not shown.
Global Leadership Summit
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