Lucky Dog Soda
Brand Identity
Creation of fictitious brand to exercise concepts of graphic design, business strategy, and motion design.
“We are a company that makes and distributes low-calorie drinks. Our main product is made with the world's top chefs and served in your favorite diners. Our target audience is men. We want to convey a sense of comfort, while at the same time being old-fashioned.”
Two week design sprint resulting in a playful, yet classic soda company brand.
Instagram publications which can also work uploaded separately or next to each other, enticing the interaction of swiping right.
Social Media Post Examples
