Yumly
Brand Identity
Creation of fictitious brand to exercise concepts of graphic design, 3D design, business strategy, and video editing.
“We are a company that inspires new ways to cook by combining open-source software with a friendly face. Our main product is a website that you can use wherever you are and implements new creative techniques. Our target audience is people on a budget. We want to convey a sense of innocence, while at the same time being kind.”
Two week design sprint resulting in creation of brand identity for cookbook app.
