AJ Basayne • Bay Area
Technical Brand Designer
I make invisible engineering visible. Photorealistic 3D, motion, technical drawings, and brand systems for construction materials and industrial manufacturers.
6+ years. Tensar's first photorealistic render library. Geopier's animated explainers. Embedded across three CMC brands.
Geopier • Commercial Metals Co. • Tensar
See the work
Tensar • Geosynthetics
A render library for a product that disappears underground
The problemAn series of six geogrid products with no usable 3D renders for internal tools as well as marketing purposes.
The outcomeModeled from scratch in Blender to build Tensar's first photorealistic render library — a reusable asset system now powering web, campaigns, and sales collateral.
View case study
Geopier • Geotechnical Engineering
Animating engineering that happens out of sight
The problemGround improvement works entirely below grade — customers were asked to trust a process they could never see.
The outcomeProduced 3D explainer animation with motion graphic overlays that show the system working underground, to be deployed across Geopier's digital advertising campaigns.
View case study
Commercial Metals Co. • Construction Materials
One embedded designer across three industrial brands
The problemMultiple brands, constant demand — campaigns, guidelines, decks, and event identities all needing one consistent visual hand.
The outcomeServed as the ongoing design contractor across CMC's brands, from Google Ads to the full identity for the Global Leadership Summit — with every client expanding scope over time.
View case studyServices
Four ways to make the engineering impossible to ignore.
Project-based
Render Library
Photorealistic 3D models of your full product line — a reusable asset library that replaces jobsite photos everywhere your product appears.
- Product modeling from CAD, specs, samples, or engineering handoff
- Hero and exploded product views, rendered photoreal
- Delivered for web, print, ads, and booth graphics
- Yours to reuse — no per-use licensing
Project-based
Technical Drawings & Educational Material
Cross-sections, cutaway diagrams, and installation sequences — educational material that makes the engineering legible to the people approving it, not just the people who drew it.
- Line-drawn cross-sections, cutaways, and detail views
- Installation and sequence diagrams for spec sheets
- Training and education material for reps, distributors, and specifiers
- Vector files that hold up from spec sheet to trade booth
Fixed package
Explainer Animation
A 30–60 second animation that shows exactly how your product works where cameras can't go — underground, sealed, or under load.
- Script and storyboard built from your specs
- 3D animation with motion graphic overlays
- Cut-downs for ads, social, and booth loops
- A sales and education tool your engineers will actually use
Monthly retainer
Embedded Design Partner
Your on-call art director and production designer — the model I've run across Commercial Metals Co.'s brands, for yours.
- Guaranteed monthly design capacity
- Campaigns, collateral, decks, and brand upkeep
- One consistent visual hand across everything
- Priority turnaround, no re-onboarding
What Clients Say
Trusted by the people who ship the work.
Selected Clients
- Tensar
- Geopier
- Commercial Metals Co.
- Four Seasons
- Zipline
He is capable of handling any design problem that comes his way and is an excellent problem solver.
His work is superb and has been universally lauded by our team's internal and external customers.
His attitude is nothing short of enthusiastic, upbeat and engaging, and I found him to be a joy to work with. I am confident that AJ has the intelligence, commitment and creative capacity to excel at whatever is asked of him.